Hi, I’m Pui — a London-based illustrator and graphic designer inspired by the everyday, ephemera, natural history, and travel. I create playful, graphic work using simple shapes and bold colour to tell engaging visual stories.

I love illustrating the everyday — from manmade objects and architectural forms to elements of the natural world and animals. My clients include the V&A, M&S, Mulberry and the Scouts Association, for whom I have created product illustrations and event campaigns. I have also recently published books with Counter-Print, Post Wave and Nosy Crow. I love collaborating on a wide range of projects — from illustration for books to packaging, editorial, campaigns, products, and surface pattern design. If you have a project in mind, I’d love to hear from you.

I also run Scout Editions, a paper goods brand. Its where I experiment with ideas and designs, producing limited-run collections.

hello.pui@gmail.com

Member of the AOI (Association of Illustrators)